What will you rely on while strategizing the marketing plan, a market research? My experience with market research showed how people doing market research on ground have actually fudged data so that they can increase the number of questionnaires filled and get paid more.
The next tool, would be experience! I know one can rely on their experience, but human nature(CBB) is as difficult to predict as mother nature.
Then of course there is our SWOT analysis, which definitely is a winner in our case.
But when we see all this a strategy seems more like a plan on paper to show the top management.
In the end it depends on the consumer’s behavior, market conditions, nature, government, etc and none of these are predictable.
Do you agree?!
Rejoy
