Sometime back I read about this concept in Brand equity called Time Value of advertising. How more and more advertising is being developed focusing on how the product can save you time. The housewife of today being a working mother would rather order in Pizza than slog in the kitchen. This would ensure that she get some quality time with her family. Similarly take Instant Coffee, the housewife of yesteryear would have been thought of as lazy if she used a product like that, now she is just considered smart.We can see this phenomenon everywhere this generation would rather buy readymade clothes than go to the darji,they would rather use the low cost airlines ( proof is how well the airlines are doing) and pay a little extra than use transport that takes longer.
This concept makes a lot of sense in today's fast paced busy world. Using time as a positioning platform is smart. There are so many service parameters also designed around time, 1 minute for a MacDonalds Burger and 30 mins delivery of pizza. If I put myself in the position as a consumer I too would consider time as value for me. Time versus money tradeoff is skewed heavily towards time where the new generation Indian consumer does not mind spending money and lots of it too save time.Thus, we can see how trends are changing.We need to be quick enough to keep pace with it.
Chriselle B- PG Batch 2
1 comment:
u r absolutely correct in saying that companies are offering time as their product proposition.
just to extend ur thought,today companies are able to quantify time as value because of technological evolution.
in japan there is already technology work in progress where u can feel handshakes at the screen of computer,u can smell the things at remote distance,u can get sensations which make u dream what u want to dream in night..
technology is closing the gap between time and space which i think was the unleft work of Einstein but we humans are slowly reaching to that stage where it will be possible to live in the virtual world..
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